"Founded by Ken Block and Damon Way in 1993, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC stands as a global brand whose product line has expanded to include menʼs, womenʼs and kidsʼ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. As one of the cornerstones of its marketing strategy, DC has built a world-class team of professional skateboarding, snowboarding, surfing, motocross and rally athletes that exemplify and enhance DCʼs brand, develop its signature products, and support its promotional efforts. DC is a subsidiary of Quiksilver Inc and based in Huntington Beach, California."